Kvitfjell was born from a vision shared by Shaan Ali, an entrepreneur based in Germany and Simen Kaspersen aka @sim_elnoruego, A Norwegian influencer and artist whose Spanish-language videos have introduced millions to the beauty and culture of Norway. Together, we set out to bring global recognition to Norwegian après-ski culture, capturing the essence of the mountains, the warmth of the chalet, and the effortless elegance that defines life beyond the slopes.

Our journey began with an exclusive collaboration with Yusuf Bhai @yusufbhaiperfumer, the world’s most renowned artisanal perfumer, to create Nordic Essence—a limited-edition fragrance that distills the purity of Norwegian glacial air into a scent like no other.

Kvitfjell is more than a brand. It’s a tribute to the spirit of après-ski—a seamless blend of adventure, sophistication, and Nordic heritage. From the mountains to the city, it’s a lifestyle reserved for those who embrace both the thrill of the slopes and the elegance that follows.